about us
Hi! We’re Amanda & Jas (A&J) — the hearts behind Adoreu Tasmania Pty Ltd and our three sister stores: adoreu baby, Babyland & Stork Talk.
We met back in 2016 and instantly connected through our shared IVF and fertility journeys. Our miracle babies brought us together, and they continue to inspire everything we do 🤍
In 2020, we launched adoreu baby, creating a range of organic bamboo wraps and rompers. Before long, we realised these beautiful pieces needed a home in store — and that’s where our retail journey began. Our first bricks-and-mortar store, adoreu & co, showcased our own range alongside other amazing makers and designers. It didn’t take long to see that baby was truly our calling.
In 2023, we opened our larger adoreu baby store in Launceston. In 2024, we proudly welcomed Babyland Launceston into our family, and we’re beyond excited to introduce Stork Talk in Devonport in 2025💕
With three beautiful baby stores across Northern Tasmania, we’ve grown into a true one-stop shop for everything baby. We stock much-loved boutique brands like Jamie Kay, Wilson & Frenchy, Crywolf, Snuggle Hunny and more, along with trusted brands including Uppababy, Silver Cross, Infasecure, Britax, & Maxi Cosi to support your family adventures.
With a nursery furniture range we can help you create a space that’s both beautiful and practical.
What really sets us apart though, is our commitment to customer care. We’re more than just a baby store — we’re here to support you through every stage of parenthood with expert advice, personalised service and a genuine sense of community. Whether you’re buying your very first pram or looking for postpartum support, our friendly, experienced team is always here to help.
We’ve got so many exciting things ahead, and we’re so grateful to have you along for the journey 💕
With love,
A&J
Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal People as the Traditional Custodians of this land. We pay our respects to Elders past, present and emerging, who hold the memories, traditions, culture and hope of generations to come.
We recognise and value Aboriginal histories, knowledge and lived experiences and are committed to being culturally inclusive and respectful in our working relationships with Aboriginal People.