We're bursting with pride at how far adoreu baby has come! What began as a humble pop-up in 2021, originally planned for just two months, has grown into so much more than we ever imagined. Our vision was simple: to offer Launceston locals a haven for all things baby-related. We started by showcasing our own brand, adoreu baby, and inviting other local makers to join us.

But we had bigger dreams. We wanted to create a larger, one-stop destination where families could find everything they need—no more traveling long distances or relying solely on online shopping. In January 2023, that dream came to life as we expanded into our spacious new location. Now, we're proud to offer a comprehensive range of nursery furniture, prams, car seats, and all the essentials for growing families.

In July 2024, we took our vision even further by purchasing Babyland in Launceston. With this exciting addition, we’re now truly Launceston’s one-stop baby shop, with two locations offering the very best in baby products and customer care.

At adoreu baby and Babyland, we focus on building connections, not just transactions. We cherish the opportunity to be part of your pregnancy and parenting journey, forming lasting relationships with our customers.

Our stores are designed to be welcoming, comfortable spaces where parents can relax, feed their little ones, and take advantage of our dedicated baby change areas. Convenient parking makes it easy for you to pop in anytime.

Now nestled at 112 Cimitiere Street, Launceston (with Babyland just around the corner), we’re ready to help you find everything you need for your growing family. We can't wait to welcome you into our stores!

Love,
A&J