{"title":"Purebaby","description":"","products":[{"product_id":"premie-hat","title":"Premie Hat | Pale Pink Spot | Purebaby","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur Essentials Premie Collection soft organic cotton hat with pale pink spots. Features a comfortable wide band to keep the hat gentle against their head.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e Soft, ribbed band to keep the hat secure\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from 100% Certified Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e100% Organic Cotton,\u003cbr data-mce-fragment=\"1\"\u003eCold gentle machine wash with like colours,\u003cbr data-mce-fragment=\"1\"\u003eDo not bleach, soak or rub,\u003cbr data-mce-fragment=\"1\"\u003eDo not twist or wring,\u003cbr data-mce-fragment=\"1\"\u003eDo not tumble dry,\u003cbr data-mce-fragment=\"1\"\u003eLine dry,\u003cbr data-mce-fragment=\"1\"\u003eDo not iron print, embroidery or trim,\u003cbr data-mce-fragment=\"1\"\u003eWarm iron,\u003cbr data-mce-fragment=\"1\"\u003eDo not dry clean\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"2kg","offer_id":42694613860514,"sku":"9336995044080","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"3kg","offer_id":42694613893282,"sku":"9336995044097","price":12.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/products\/PR1006ES_PPSPT_1_1600x_9adaa62b-2a3e-46eb-ad08-cb74c8c702db.webp?v=1672618348"},{"product_id":"premie-growsuit-pale-grey-stripe-velour-purebaby","title":"Premie Growsuit | Pale Grey Stripe | Velour | Purebaby","description":"\u003cp data-mce-fragment=\"1\"\u003eEssentials Premie Crossover Growsuit is a staple style, designed for comfort and the easiest of dressing. This style crosses over at the chest and ties on the inside, and is secured with snap clips to make dressing and adjusting easy. Made from the softest certified 100% Organic Cotton rib for a gentle touch.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eNo side seams for baby's comfort\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSoft ribbed trimmings\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eTies and snap clips for easy dressing and adjusting\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eMade from 100% Certified Organic Cotton  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"chakra-stack css-iygxfx\"\u003e\n\u003cimg alt=\"organic cotton\" src=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/72f5112c15302d1f1ad4bbb8732ef4b09e6a0fb5-150x150.jpg\/100-organic-cotton-benef-3sfhvahe.jpg?w=150\u0026amp;h=150\u0026amp;auto=format\" srcset=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/72f5112c15302d1f1ad4bbb8732ef4b09e6a0fb5-150x150.jpg\/100-organic-cotton-benef-3sfhvahe.jpg?w=150\u0026amp;h=150\u0026amp;auto=format 150w\" class=\"chakra-image css-19cxp32\" sizes=\"(min-width: 150px) 150px, 100vw\"\u003e\n\u003cp class=\"chakra-text css-xe5mew\"\u003e100% Organic Cotton\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"chakra-stack css-iygxfx\"\u003e\n\u003cimg alt=\"machine washable\" src=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/5c6a1e4babada83a941edf762a40df237b37f6d1-150x150.jpg\/machine-washable-benefit.jpg?w=150\u0026amp;h=150\u0026amp;auto=format\" srcset=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/5c6a1e4babada83a941edf762a40df237b37f6d1-150x150.jpg\/machine-washable-benefit.jpg?w=150\u0026amp;h=150\u0026amp;auto=format 150w\" class=\"chakra-image css-19cxp32\" sizes=\"(min-width: 150px) 150px, 100vw\"\u003e\n\u003cp class=\"chakra-text css-xe5mew\"\u003eMachine Washable\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"chakra-stack css-iygxfx\"\u003e\n\u003cimg alt=\"snap fastening\" src=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/3871a07c0d76f2d295e8b61cb705c09ca9b88530-150x150.jpg\/snap-fastening-benefit_16-ouahqww.jpg?w=150\u0026amp;h=150\u0026amp;auto=format\" srcset=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/3871a07c0d76f2d295e8b61cb705c09ca9b88530-150x150.jpg\/snap-fastening-benefit_16-ouahqww.jpg?w=150\u0026amp;h=150\u0026amp;auto=format 150w\" class=\"chakra-image css-19cxp32\" sizes=\"(min-width: 150px) 150px, 100vw\"\u003e\n\u003cp class=\"chakra-text css-xe5mew\"\u003eSnap Fastening\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"chakra-stack css-iygxfx\"\u003e\n\u003cimg alt=\"Eczema Friendly\" src=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/7c663c92c4ee08c334a2beeba1d2638710caba28-150x150.jpg\/eczema-friendly-benefit_1-ljmmk4g.jpg?w=150\u0026amp;h=150\u0026amp;auto=format\" srcset=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/7c663c92c4ee08c334a2beeba1d2638710caba28-150x150.jpg\/eczema-friendly-benefit_1-ljmmk4g.jpg?w=150\u0026amp;h=150\u0026amp;auto=format 150w\" class=\"chakra-image css-19cxp32\" sizes=\"(min-width: 150px) 150px, 100vw\"\u003e\n\u003cp class=\"chakra-text css-xe5mew\"\u003eEczema Friendly\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"chakra-stack css-iygxfx\"\u003e\n\u003cimg alt=\"Double Zip\" src=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/aa88cf767b024fc81eda33e518f2629fed362fdc-150x150.jpg\/double-zip-benefit_164204-ki70ams.jpg?w=150\u0026amp;h=150\u0026amp;auto=format\" srcset=\"https:\/\/cdn.sanity.io\/images\/kaeaimuz\/production\/aa88cf767b024fc81eda33e518f2629fed362fdc-150x150.jpg\/double-zip-benefit_164204-ki70ams.jpg?w=150\u0026amp;h=150\u0026amp;auto=format 150w\" class=\"chakra-image css-19cxp32\" sizes=\"(min-width: 150px) 150px, 100vw\"\u003e\n\u003cp class=\"chakra-text css-xe5mew\"\u003eDouble Zip\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e100% Organic Cotton\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCold gentle machine wash with like colours\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not bleach, soak or rub\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not twist or wring\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not tumble dry\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLine dry\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not iron print, embroidery or trim\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWarm iron\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"1 KG","offer_id":43564191121570,"sku":"91121570","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"2 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Designed to be adjustable, simply undo the knot and re-tie further down or up the hat to make it smaller or larger. The ribbed band can also be folded up for a smaller fit. Made from certified 100% Organic Cotton for the softest touch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdjustable knot\u003c\/li\u003e\n\u003cli\u003eRibbed trimmings\u003c\/li\u003e\n\u003cli\u003eMade from 100% Certified Organic Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Purebaby","offers":[{"title":"White \/ XXS","offer_id":45519334473890,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ XS","offer_id":45519334506658,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"White \/ S","offer_id":45519334539426,"sku":"","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Pink Melange \/ XXS","offer_id":45519334572194,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Pink Melange \/ XS","offer_id":45519334604962,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Pink Melange \/ S","offer_id":45519334637730,"sku":"","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Melange \/ XXS","offer_id":45519334670498,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Blue Melange \/ XS","offer_id":45519334703266,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Blue Melange \/ S","offer_id":45519334736034,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Grey Melange \/ XXS","offer_id":45519334768802,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Grey Melange \/ XS","offer_id":45519334801570,"sku":"","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Grey Melange \/ S","offer_id":45519334834338,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Blue Tree \/ XXS","offer_id":45519334867106,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Blue Tree \/ XS","offer_id":45519334899874,"sku":"","price":12.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue Tree \/ S","offer_id":45519334932642,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Pink Tree \/ XXS","offer_id":45519334965410,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Pink Tree \/ XS","offer_id":45519334998178,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false},{"title":"Pale Pink Tree \/ S","offer_id":45519335030946,"sku":"","price":12.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/knothat.jpg?v=1729683156"},{"product_id":"casual-shorts-purebaby","title":"Casual Shorts | Purebaby","description":"\u003cp\u003eOur practical Casual Shorts are a great basic your little one will wear all summer long. 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dry\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReshape and dry flat\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not iron embellishments\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eWarm iron on reverse side\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purebaby","offers":[{"title":"00000 \/ Wheat Melange","offer_id":47543859904674,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"00000 \/ Pink","offer_id":47543859937442,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false},{"title":"00000 \/ Blue","offer_id":47543859970210,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false},{"title":"00000 \/ 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vanilla","offer_id":47543860527266,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false},{"title":"1 yr \/ Wheat Melange","offer_id":47543860560034,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"1 yr \/ Pink","offer_id":47543860592802,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false},{"title":"1 yr \/ Blue","offer_id":47543860625570,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false},{"title":"1 yr \/ vanilla","offer_id":47543860658338,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PE1089ES_WHTME_IMAGE6.webp?v=1787106185"},{"product_id":"purebaby-2-pack-blossom-muslin-wrap-pale-pink","title":"Purebaby | 2 Pack Blossom Muslin Wrap | Blosson\/Pale Pink","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in softness with Purebaby’s \u003cstrong\u003eEssentials 2 Pack Muslin Wraps\u003c\/strong\u003e — a beautiful newborn staple designed for comfort, versatility and everyday ease. Made from the softest \u003cstrong\u003e100% Organic Cotton muslin\u003c\/strong\u003e, these wraps are lightweight, breathable and gentle against delicate skin, making them perfect for swaddling from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTheir generous size and airy weave make them wonderfully multi‑purpose: use as a swaddle, a lightweight blanket, a burp cloth, a pram shade or a cosy cuddle cloth. A must‑have for hospital bags, gifting and daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003cstrong\u003e2‑pack\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and breathable muslin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for swaddling and multi‑use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: \u003cstrong\u003e120cm x 120cm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003cstrong\u003e100% Organic Cotton Muslin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGentle on newborn skin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eCARE INSTRUCTIONS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCold gentle machine wash separately\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not bleach or soak\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTumble dry low\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCool iron if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purebaby","offers":[{"title":"Default Title","offer_id":47543863345314,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PP1018ES_PPBLOS_IMAGE1.webp?v=1787107149"},{"product_id":"purebaby-2-pack-blossom-muslin-wrap-wattle-bee-wheat","title":"Purebaby | 2 Pack Muslin Wrap | Wattle Bee\/Wheat","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in softness with Purebaby’s \u003cstrong\u003eEssentials 2 Pack Muslin Wraps\u003c\/strong\u003e — a beautiful newborn staple designed for comfort, versatility and everyday ease. Made from the softest \u003cstrong\u003e100% Organic Cotton muslin\u003c\/strong\u003e, these wraps are lightweight, breathable and gentle against delicate skin, making them perfect for swaddling from day one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTheir generous size and airy weave make them wonderfully multi‑purpose: use as a swaddle, a lightweight blanket, a burp cloth, a pram shade or a cosy cuddle cloth. A must‑have for hospital bags, gifting and daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003cstrong\u003e2‑pack\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLightweight and breathable muslin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for swaddling and multi‑use\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDimensions: \u003cstrong\u003e120cm x 120cm\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003cstrong\u003e100% Organic Cotton Muslin\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGentle on newborn skin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eCARE INSTRUCTIONS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCold gentle machine wash separately\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not bleach or soak\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTumble dry low\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCool iron if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purebaby","offers":[{"title":"Default Title","offer_id":47544136892578,"sku":"PP1018ES","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PP1018ES_WHTWATB_IMAGE1.webp?v=1787114655"},{"product_id":"purebaby-2-pack-dribble-bib-wattle-bee","title":"Purebaby | 2 Pack Dribble Bib | Wattle Bee","description":"\u003cp\u003e\u003cspan\u003eKeep little dribbles and spills at bay with Purebaby’s \u003cstrong\u003eEssentials 2 Pack Dribble Bibs\u003c\/strong\u003e — a practical everyday duo designed for comfort, absorbency and easy wear. Made from the softest \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, each bib features an \u003cstrong\u003eabsorbent towelling backing\u003c\/strong\u003e to help keep your baby dry throughout feeding, teething and daily play.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eadjustable snap fastening\u003c\/strong\u003e ensures a secure and comfortable fit as your little one grows, making these bibs a must‑have for nappy bags, gifting and everyday outfits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003cstrong\u003e2‑pack\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable \u003cstrong\u003esnap clip 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low\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCool iron if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"accordion-key_benefits-content\" class=\"product-accordion__content\"\u003e\n\u003cdiv class=\"key-benefits\"\u003e\n\u003cdiv class=\"key-benefits__grid\"\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\u003cspan class=\"key-benefits__title\"\u003e100% Organic Cotton\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=192 2x\" alt=\"Eczema Friendly\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eEczema Friendly\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/96x96_FeedingFriendly_a444704d-f101-4db2-a10b-6b9350251d69.png?format=webp\u0026amp;v=1621907897\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/96x96_FeedingFriendly_a444704d-f101-4db2-a10b-6b9350251d69.png?format=webp\u0026amp;v=1621907897\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/96x96_FeedingFriendly_a444704d-f101-4db2-a10b-6b9350251d69.png?format=webp\u0026amp;v=1621907897\u0026amp;width=192 2x\" alt=\"Feeding Friendly\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eFeeding Friendly\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/Machine-Washable-Benefit.jpg?format=webp\u0026amp;v=1776221176\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/Machine-Washable-Benefit.jpg?format=webp\u0026amp;v=1776221176\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/Machine-Washable-Benefit.jpg?format=webp\u0026amp;v=1776221176\u0026amp;width=192 2x\" alt=\"Machine Washable\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eMachine Washable\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=192 2x\" alt=\"Snap Fastening\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eSnap Fastening\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purebaby","offers":[{"title":"Default Title","offer_id":47544139055266,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PP1110ES_VANWATPK_IMAGE1.webp?v=1787115517"},{"product_id":"purebaby-vanilla-bear-bunny-rug","title":"Purebaby | Vanilla Bear Bunny Rug","description":"\u003cp\u003e\u003cspan\u003eWrap your little one in softness with Purebaby’s \u003cstrong\u003eEssentials Bunny Rug\u003c\/strong\u003e — a beautifully gentle, breathable layer designed for swaddling, cuddling and everyday comfort. Made from \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, it feels soft against delicate skin and offers the perfect amount of warmth without overheating.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for multi‑use swaddling, this bunny rug is also a wonderful lightweight blanket for around the house, in the car or out and about in the pram. Finished with bound edges and a sweet all‑over print, it’s a timeless newborn essential for hospital bags, gifting and daily use.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSweet \u003cstrong\u003eall‑over print\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNeat \u003cstrong\u003ebound edges\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for swaddling and everyday layering\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMeasurements: \u003cstrong\u003e110cm x 100cm\u003c\/strong\u003e (43 x 39 inches)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoft, breathable and gentle on newborn skin\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eCARE INSTRUCTIONS\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCold machine wash separately\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTumble dry low\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCool iron if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purebaby","offers":[{"title":"Default Title","offer_id":47544409718946,"sku":"PE1008ES","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PE1008ES_VANBEAR_IMAGE3.webp?v=1787126747"},{"product_id":"purebaby-2-pack-easy-neck-short-sleeve-bodysuit-pale-pink-bear-pack","title":"Purebaby | 2 Pack Easy Neck Short Sleeve Bodysuit | Pale Pink Bear Pack","description":"\u003cp\u003e\u003cspan\u003eA must‑have newborn essential, our \u003cstrong\u003e2 Pack Short Sleeve Bodysuit\u003c\/strong\u003e offers soft, breathable comfort for everyday layering. The all‑in‑one design keeps little tummies covered and cosy, while the envelope neckline and snap clips at the nappy make changes beautifully simple.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach pack includes one all‑over printed bodysuit paired with a coordinating stripe or solid colour, giving you two easy, mix‑and‑match options for your baby’s wardrobe. Made from the softest \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, these bodysuits feel gentle on delicate skin and are perfect for warm days or layering under knitwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003cstrong\u003e2 pack\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSnap clips at the nappy for easy dressing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnvelope neckline for fuss‑free changes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShort sleeves for everyday comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for layering\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExclusive of trim\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCold gentle machine wash with like colours Do not bleach, soak or rub Do not twist or wring Do not tumble dry Line dry Do not iron print, embroidery or trim Warm iron Do not dry clean\u003c\/span\u003e\u003c\/p\u003e","brand":"Purebaby","offers":[{"title":"00000","offer_id":47547160199330,"sku":"PP1114ES-1","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"0000","offer_id":47547160232098,"sku":"PP1114ES-2","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"000","offer_id":47547160264866,"sku":"PP1114ES-3","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"00","offer_id":47547160297634,"sku":"PP1114ES-4","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"0","offer_id":47547160330402,"sku":"PP1114ES-5","price":34.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PP1114ES_PPNKBRPK_IMAGE1.webp?v=1787272326"},{"product_id":"purebaby-2-pack-dribble-bib-pink-bear","title":"Purebaby | 2 Pack Dribble Bib | Pink Bear","description":"\u003cp\u003e\u003cspan\u003eKeep little dribbles and spills at bay with Purebaby’s \u003cstrong\u003eEssentials 2 Pack Dribble Bibs\u003c\/strong\u003e — a practical everyday duo designed for comfort, absorbency and easy wear. Made from the softest \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, each bib features an \u003cstrong\u003eabsorbent towelling backing\u003c\/strong\u003e to help keep your baby dry throughout feeding, teething and daily play.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003eadjustable snap fastening\u003c\/strong\u003e ensures a secure and comfortable fit as your little one grows, making these bibs a must‑have for nappy bags, gifting and everyday outfits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eFEATURES\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eConvenient \u003cstrong\u003e2‑pack\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable \u003cstrong\u003esnap clip 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low\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCool iron if needed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDo not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv id=\"accordion-key_benefits-content\" class=\"product-accordion__content\"\u003e\n\u003cdiv class=\"key-benefits\"\u003e\n\u003cdiv class=\"key-benefits__grid\"\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\u003cspan class=\"key-benefits__title\"\u003e100% Organic Cotton\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/Eczema-friendly-benefit_1-ljmmk4g.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=192 2x\" alt=\"Eczema Friendly\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eEczema Friendly\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/96x96_FeedingFriendly_a444704d-f101-4db2-a10b-6b9350251d69.png?format=webp\u0026amp;v=1621907897\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/96x96_FeedingFriendly_a444704d-f101-4db2-a10b-6b9350251d69.png?format=webp\u0026amp;v=1621907897\u0026amp;width=96 1x, 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Washable\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"key-benefits__item\"\u003e\n\u003cdiv class=\"key-benefits__image\"\u003e\u003cimg src=\"https:\/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96\" srcset=\"\/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=96 1x, \/\/purebaby.com.au\/cdn\/shop\/files\/Snap-fastening-benefit_16-ouahqww.jpg?format=webp\u0026amp;v=1776217762\u0026amp;width=192 2x\" alt=\"Snap Fastening\" width=\"48\" height=\"48\" loading=\"lazy\"\u003e\u003c\/div\u003e\n\u003cspan class=\"key-benefits__title\"\u003eSnap Fastening\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Purebaby","offers":[{"title":"Default Title","offer_id":47547161510050,"sku":"PP1110ES","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PP1110ES_PPNKBRPK_IMAGE1.webp?v=1787272600"},{"product_id":"purebaby-casual-textured-shorts-navy","title":"Purebaby | Casual Textured Shorts | Navy","description":"\u003cp\u003e\u003cspan\u003eA practical summer staple, our \u003cstrong\u003eCasual Textured Shorts\u003c\/strong\u003e are designed for easy, everyday wear. Made from soft \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e in a breathable waffle stitch, they offer lightweight comfort your little one will reach for all season long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe elasticised waistband makes dressing simple, while the side pockets add a functional touch for playtime adventures. Available in two versatile colourways, these shorts pair effortlessly with any of our tees for a relaxed, comfy outfit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul role=\"list\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in \u003cstrong\u003e2 versatile colourways\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eElasticised waistband for easy dressing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePractical side pockets\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTextured waffle stitch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eExclusive of trim\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCare Instructions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCold gentle machine wash with like colours Do not bleach, soak or rub Do not twist or wring Do not tumble dry Line dry Do not iron print, embroidery or trim Warm iron Do not dry clean\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e","brand":"Purebaby","offers":[{"title":"000","offer_id":47547165999266,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"00","offer_id":47547166032034,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"0","offer_id":47547166064802,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":false},{"title":"1 yr","offer_id":47547166097570,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"2 yrs","offer_id":47547166130338,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":true},{"title":"3 yrs","offer_id":47547166163106,"sku":"PB1027S26","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0468\/6174\/6338\/files\/PB1027S26_FRENV_IMAGE1_959d7df7-bc84-493e-a21f-1df3ef125714.webp?v=1787273178"},{"product_id":"purebaby-relaxed-striped-overalls","title":"Purebaby | Relaxed Striped Overalls","description":"\u003cp\u003e\u003cspan\u003eA breezy transeasonal favourite, our \u003cstrong\u003eRelaxed Striped Overalls\u003c\/strong\u003e are designed for easy layering all year round. Made from lightweight \u003cstrong\u003e100% Organic Cotton Seersucker\u003c\/strong\u003e, they offer a roomy, comfortable fit that feels soft and breathable for everyday play.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a classic all‑over stripe, adjustable straps with sweet wood‑look buttons, and practical pockets front and back, these overalls balance style with functionality. Sizes up to 1 include snap clips at the in‑leg for fuss‑free dressing. 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With a classic all‑over stripe on one side and a solid navy on the reverse, this versatile hat gives you two effortless styling options in one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from soft, breathable \u003cstrong\u003e100% Organic Cotton\u003c\/strong\u003e, it features a secure velcro fastening under the chin to help keep the hat in place during play. The wide brim offers extra sun protection, while the UPF 50+ rating provides peace of mind. 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